OUR GOAL FOR CREATING ADS
The goal of our ad creation is to BRING LIFE TO THE BRAND. Offer ads that attract people in a number of ways, evoking different emotions. Offering a blend of entertainment combined with motivational content centered around greatness that will build trust and respect from viewers.
We will draw people in with our compelling entertainment to build their trust, and then deliver powerful, inspiring and informative content to gain credibility and authority.
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Incorporating Marketing Strategy, we will focus on creating Trust Builders, Proof of Concept, Engagement and Call to Action built into the ads.
WHAT PEOPLE WILL THINK AFTER SEEING OUR ADS
"This company is creative, original, relatable and entertaining!"
"The videos are informative, inspiring, above-average concepts!"
"This company is clever and the ads make me want to see more, and likely buy the product!"
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"I learn valuable nuggets of knowledge through the HydraDNA ads, I love it!"
OUR AD TEAM
BRAD​
BRAND MASTER, WRITER, PRODUCER, DIRECTOR, PHOTOGRAPHER, VIDEOGRAPHER, EDITOR, MUSIC WRITER, AI SPECIALIST.
CHRIS​
ACTOR / CO-PRODUCER /
CO-WRITER / BRAND CONSULATION
MATT
ACTOR / MUSICIAN / SONGWRITER
CHASOM
ACTOR / MUSICIAN
REZA
CO-PRODUCER, CO-WRITER, PHOTO, VIDEO, ASSISTANT
ENTERTAINING vs. SERIOUS
When creating ads, companies must decide what tone they will have; entertaining, or serious.
Both have a different effect.
ENTERTAINING works best if the goal is awareness and reach.
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People are more likely to stop scrolling, laugh, and share funny or quirky content.
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SERIOUS works best if the goal is credibility, authority, or inspiration.
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If we’re trying to establish trust, highlight science, or connect to meaningful events (like the 9/11 Stair Climb video), a dramatic/inspirational tone builds respect.
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The reality is that we want Awareness and Reach as well as Credibility, Authority and Inspiration. The best of both worlds.
In order to do that, we must have a sequence that allows us to have both.
Think of the video ads as a series, not just one-off clips.
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First touch (awareness/reach): Go entertaining → funny skits, quirky characters, surprising visuals. These ads hook attention and make people remember HydraDNA.
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Follow-up ads (credibility/authority): Go serious or inspiring → testimonials, athlete/doctor endorsements, inspiring storytelling about greatness, hydration, or health.
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Final layer (conversion/loyalty): Blend both → an inspiring message with a clever twist at the end that makes people smile and trust you.
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This sequencing matches how people build relationships: laugh with someone first, then trust them when they show their serious side.
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The "Rule of 7" states that viewers typically need to see a brand or message at least seven times before they start to internalize and trust it
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Recommended 7-Part Sequence Approach
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Trust Builder – Entertaining
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Trust Builder – Entertaining
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Trust Builder – Inspiring/Storytelling
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Proof of Concept - Testimonial
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Trust Builder – Entertaining
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Engagement Challenge
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Call to Action – Informative/Entertaining
INFORMATIVE ENTERTAINING (Call to Action)
THE WATER AD
This ad glorifies the importance and power of water for all life, creation and function. Presents HydraDNA as the solution in the quest for hydration! Dramatic, informative, inspiring!
ENTERTAINING AD (Trust Builder)
36 Seconds of Glory
This could be the ad that is Super Bowl worthy! It's 36 seconds, extremely entertaining, funny, informative. ​
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The video features a musician/actor named Chasom. He was also featured in the DNA Fashion Commercial in a lifestyle scene featuring the white track-suit. He's very talented, is part of an improv group, and has a passion for acting and art-creation.
ENTERTAINING AD (Trust Builder)
BRANDED GUITAR SONG
Written by me, and performed by Matt Sumner, this song entertains, and gives some info about the drink.
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Matt is an amazing person, has a big family; wife and 7 kids. I've been writing with him for 30 years. He and I lived in Nashville, TN together for a year and we co-write weekly for music.
RIDICULOUSLY FUNNY AD (Trust Builder)
THE REFLECTIVE MAN
This video features our main character contemplating life internally as he is driving. We are getting a peak into the world of his imagination. The scenes mixed with the footage of him reflecting is an exaggerated version of his thoughts.​
INFORMATIVE / ENTERTAINING (Call to Action)
THE MINERAL AD
This video is intended to shed light on the Trace Minerals and deliver the science and importance of minerals in an entertaining way.
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ENTERTAINING (Trust Builder)
THE CHARACTER AD
Shedding light on the many faces and characters of Chris
Don Juan
Compilation of Characters
Macho Man
MOVEMENT VIDEO
(Trust Builder - Inspiring / Storytelling)
THE MOVEMENT is about Greatness, featuring greatness, defining it, capturing stories of it.
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This video of the San Diego 911 Memorial Stair Climb event demonstrates HydraDNA on the ground making a difference; supporting the community and spreading the word of Greatness! In the future, we will promote the "Code of Greatness" or the "7 Pillars of Greatness".
THE FULL VIDEO
This is the full 7min experience that has the following segments:
- Introduction
- Motivating the Attendees
- B-Roll
- Commentaries
MOVEMENT VIDEO SEGMENTS
The 7min Movement video can be split into multiple segments. Here is what the segments would be:
INTRODUCTION
The story of 911 and how the Memorial Stair Climb Event is honoring that, and how HydraDNA is supporting that.
MOTIVATING THE ATTENDEES
Showing the attendees in action, honoring and remembering the heroes of 911, climbing 30 flights of stairs while HydraDNA cheers them on and tells them they are great!
COMMENTARIES
(These clips are all under 40 seconds, and each uniquely powerful)
TESTIMONIAL (Proof of Concept)
DRINK REACTION
This reaction was captured at the 911 Memorial Stair Climb event and features a short commentary testimonial.